About Boro Skoric

Boro “Bob” Skoric has spent nearly 40 years helping people reconnect with the world through sound. As an audioprosthologist and board-certified in hearing instrument sciences, Bob consistently melds competent professionalism with genuine personal passion.

His “employment” in the hearing industry was never a job per se; it was a mission. Today, he’s president and founder of Beltone-Skoric Hearing Aid Center, which has 37 locations throughout northern Michigan. But at the core, his mission has remained the same — helping people hear, feel, and live more fully.

Boro was born in Eastern Europe and now resides in West Palm Beach, Florida. But he started his journey in a different, though very much related industry: music. He spent 30 years playing Serbian folk and Balkan music with the best musicians in the area and abroad.

Music has been Boro’s lifelong passion since childhood in the village of Donji Stepci. Following in the footsteps of his father and uncles, who played guitars, he began with the guitar at age eight before discovering his true calling—the accordion—under the guidance of respected teacher Novica Negovanovic. His talent and dedication earned him the prestigious “First Accordion of North America and Canada” title in 1985.

When not working with hearing aid patients, Boro cherishes time in his home studio recording acoustic music that “caresses the soul,” while being an exemplary husband and father who maintains his Serbian musical heritage.

This early experience with music allowed him to appreciate sound for what it really is beyond science—deeply human. Boro would later venture into a career in the hearing care field. He dedicated himself to helping others hear again, specifically those who had silently retreated into a world of none.

While “audioprosthologist” may not be a household term, the work is vital. Much like an audiologist, an audioprosthologist is a highly skilled professional who provides services and testing for hearing aids and hearing loss.

Audioprosthologists aren’t doctors but are specialized hearing healthcare professionals focused on addressing and managing hearing impairments. Bob is board-certified in hearing instrument sciences and can assess hearing problems, dispense and fit hearing aids, and help patients with what can be an emotional and transformative journey.

Boro is an ACA (audioprosthologist certified in audioprosthology) and is nationally board-certified in hearing instrument sciences. He is a member of the International Hearing Society, where, for 2 years, he was Vice President of the Michigan Alliance of Hearing Care Professionals.

So far, Bob Skoric has helped more than 20,000 people improve their hearing—and, by extension, their quality of life. According to Boro, hearing loss doesn’t just affect someone’s ability to follow conversations. It impacts their relationships, job performance, mental health, and physical safety.

It’s even worrying that most people wait years before seeking help for their hearing loss. Some are in denial, while others don’t think their hearing loss affects their quality of life, among all the safety and health risks involved.

That’s why he is so passionate about educating his patients, aside from treating their hearing loss. He raises awareness about the consequences of untreated hearing loss—including the simple and often life-changing solutions available. Whether through a one-on-one consultation or a community outreach event, his goal is always the same: Boro wants you to know that better hearing is within your reach.